Let the Fukushima Children Play - Charity Mile Project

The JAL Group supports efforts to provide Fukushima children with safe and secure environments to actively play and learn. We ask for assistance from JMB members through Charity Miles.

The JAL Group has been running the Tohoku Support Project "VISIT TOHOKU!" since June 2013, engaging in a wide variety of activities to contribute to the reconstruction of the Tohoku region through "local promotion" and "support offered to the disaster-affected inhabitants."

In the aftermath of the earthquake and tsunami that struck on March 11, 2011 and the subsequent nuclear power plant disaster, children throughout extensive areas of Fukushima Prefecture have had limited opportunities to actively engage in play. This inactivity is believed to be causing a major problem in the form of reduced physical strength and a trend towards childhood obesity. We have entered the fourth year after the earthquake, tsunami, and nuclear power plant disaster. Even now, however, many after-school care programs in areas with unstable radiation levels have yet to decontaminate sandboxes and horizontal bars, forcing children to continue spending their after-school hours in cramped indoor environments.

In response to this situation, we are asking that JMB members donate Charity Miles to provide their support to the "Let the Fukushima Children Play Project." This initiative is designed for children in after-school care programs who live in areas with limited opportunities to play outdoors due to relatively high radiation levels - areas such as Iwaki City and Minamisoma City in Fukushima Prefecture. In helping these children, this Save the Children Japan initiative is developing safe and secure environments for children to actively play and learn during after-school hours and extended holidays, while also offering opportunities to connect with nature through guidance, excursions, and other play- and exercise-related activities.

Donation acceptance has closed.
Thank you for your cooperation in donating JMB miles.

Announcement of final donated miles


As of May 12, 2014

Let the Fukushima Children Play - Charity Mile Project

Donation period
March 25, 2014 (Tue.) 10:00 (Japan time) - May 6, 2014 (Tue.) 23:59 (Japan time)
Mileage for donation
Donations will be accepted in units of 3,000 miles on the JAL website.
  • *The JAL Group will donate the equivalent amount in cash (1 mile = ¥1) to Save the Children Japan.
Charity organization
Save the Children Japan
Gift drawing for Aiku teddy bears as part of the JAL Tohoku Support Project

Entry period has ended.

JMB members who donate Charity Miles will be entered into a gift drawing. From these entries, 200 randomly selected winners will receive one of the Aiku*1 teddy bears that have been on display at 14 Japanese domestic airport lounges.

  • *JMB members will be automatically entered into the drawing once mileage has been deducted.
  • *Aiku teddy bears are to be delivered in early June 2014.
  • *Notification will only be given to winners when they receive their Aiku teddy bear gifts.
  1. *1Aiku teddy bears
    Aiku teddy bears are teddy bears made by Aiku, a group of women evacuees from Okuma, a town in Fukushima Prefecture, who have been forced to temporarily relocate to Aizu in Fukushima Prefecture due to the events caused by the 2011 Great East Japan Earthquake. Each handmade teddy bear is made from Aizu cotton and is filled with the hopes and emotions of its crafter.
    As part of JAL's efforts to support Tohoku, Aiku teddy bears were on display at Sakura Lounges, First Class Lounges, and DIAMOND/PREMIER Lounges at 14 domestic Japanese airports from January to February 2014.

opens in new windowLearn more about the story of Aiku teddy bears (available only in Japanese)

Save the Children Japan

Save the Children JAPAN

Save the Children Japan is an international non-governmental organization that specializes in child support in regions affected by natural disaster, regions affected by conflict, developing nations, and other such regions. Save the Children was founded in the UK in 1919, with the aim to realize every child's right to survival, development, protection, and participation.

  • *This Charity Mile donation will not be eligible for tax relief for JMB members or JAL.
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