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NIPPONIA Sawara Merchant Town Hotel

NIPPONIA Sawara Merchant Town Hotel

NIPPONIA Sawara Merchant Town Hotel

Situated along a charming section of the Ono River, the NIPPONIA Sawara Merchant Town Hotel features 14 beautifully designed rooms. Spanning meticulously restored buildings that once housed influential merchants, former restaurants, and grand storehouses, the property reflects Sawara’s rich heritage and architecture.

Overview

Easily Accessible

NIPPONIA Sawara Merchant Town Hotel offers excellent access, being just an 80-minute direct bus ride from Tokyo Station. Meanwhile, guests can also make their way to the hotel with ease from Narita Airport, as the property is only 30 minutes away by car.

Easily Accessible

Historic Dining

Housed in a traditional wooden building owned by Baba Honten Shuzo, a local sake brewery with over 300 years of history, KAGURA is the hotel’s restaurant and reception. Once used for producing sake, this authentic brewery offers a serene escape from the town's hustle and bustle, immersing you in tranquil comfort.

Historic Dining

YATA

Rooms 101 / 102 / 103

Experience history in these rooms housed in three buildings: a Meiji-era main house of a former cotton merchant, an earthen storehouse built with highly advanced technology of the time, and a warehouse facing a serene backyard. Here, you'll enjoy a unique blend of historical charm and modern comfort.

YATA
YATA

Rooms

AOI

Room 201

This early Showa-era building stands proudly along the Ono River. Once known as Yanahan Villa, it was a beloved local restaurant. During the summer and autumn festivals, it offers a prime view of the passing festival floats, making it a special place to experience Sawara’s peaceful atmosphere.

AOI
AOI

Rooms

SEIGAKU

Rooms 301 / 302

The Seimiya Riemon Residence, a renowned Sawara estate, features striking black walls and a distinctive pine tree. Serving as a grain and pawn shop from the Edo to Meiji periods, this historic property exudes a charming sense of history and elegance, perfect for guests looking for an unforgettable stay.

SEIGAKU
SEIGAKU

Rooms

GOKO

Rooms 401 / 402 / 403 / 404

Located near Chukei Bridge along the Ono River, these rooms are housed in the historic GEISHO merchant family building. A former branch of Nakamura Shoten, this business was founded in 1901 and has operated ever since as a wholesaler of refined daily goods, such as Japanese paper and incense. 

GOKO
GOKO

Rooms

GEISHO Building

Located at the iconic Chukei Bridge, where Katori Street and the Ono River intersect, this registered cultural property has been a merchant house dealing in Japanese sundries and goods since 1855. It now operates as the cafe "VMG CAFE," offering a distinctive combination of history and modern comfort.

GEISHO