Matsuyama has a strong reputation for its delicious cuisine. Thus, you’re bound to enjoy just about anything you try in the city. Of all the things you could eat though, two of Matsuyama’s local dishes stand high above the rest—tai-meshi (sea bream rice) and goshiki somen noodles.
While you can have tai-meshi at a number of places in Japan, Matsuyama’s version is held in particularly high esteem. To prepare it, sea bream and kelp are slow-cooked with the rice, infusing the whole dish with umami-rich flavors. Before serving, some shops around Matsuyama arrange raw slices of sea bream on top while others mix carrot and fried tofu into the rice.
Matsuyama’s other famous dish, goshiki somen noodles, come in a set of five vibrant colors (brown, green, red, yellow, and white). The colors are the result of kneading various ingredients into the noodles such as matcha tea powder, mandarin oranges, ume plums, etc. If you’d like to try some as well as some tai-meshi, Goshiki is a popular place which is only 5 minutes south of Matsuyama.
In addition to its culinary traditions, Matsuyama is also quite well renowned for its local craft beer. There are a number of brewers that concoct rich and distinctive flavors in their breweries. Oftentimes, these craftsmen use local ingredients as the inspiration for new takes on beer. Though you can enjoy craft beer in a number of places in Matsuyama, one of the best sits right next to the Dogo Onsen Honkan facility.